A language school is looking for an experienced marketing specialist. You will be responsible for strategic planning, coordination, and oversight of the entire marketing team.
🗃 Responsibilities
Collaboration with the existing team of specialists (SMM, targeting, technical support, design, etc.)
Setting goals and monitoring their achievement
Market, target audience, and competitor analysis to identify growth opportunities
Planning and monitoring of advertising and PR campaigns
Development and implementation of a content strategy (website, social media, email newsletters, etc.)
Evaluating the effectiveness of marketing activities and adjusting strategy based on analytics
Managing the marketing budget and ensuring its efficient allocation
Website Optimization and the Student Recruitment Funnel
🎯 Requirements
Work experience as a marketer
A solid understanding of all aspects of digital marketing: content, SEO, social media marketing, and targeting
Experience in launching and analyzing advertising campaigns
Brand management and positioning skills
Proficiency in analytical tools and working with metrics
Experience in budget management and cost control
Strong communication skills, initiative, and leadership qualities
Knowledge of Czech is an advantage, but not required
📅 Sc hedule and place of work
Hours: Monday–Friday, 9:00 AM–5:00 PM
Location: Office in Prague
Type of employment: employment contract or self-employment
💰 Payment
Starting at 40,000 CZK gross, depending on experience and interview performance